With Partnered Marketing, you get a team of writers, developers, designers, video producers, and more at a fraction of the cost.
Want a Full Service Marketing Team But Don’t Have the Budget?
Want a Full Service Marketing Team But Don’t Have the Budget?
Partnered Marketing is a service where TGC acts as an extension of your business. With our in-house team of professionals, we will take your marketing projects from “idea” to “success.”
It’s simple:
Okay, okay… but what exactly do we mean by “partner” and “marketing?”
Let’s break it down.
Here’s a question for you:
If you were running an online marketing campaign, how many experts would you need?
Typically, you’ll need:
And that’s just the basics.
Now…
If you were to hire a professional in every field, you’d spend a bazillion dollars!
Hiring one full-time expert is expensive enough. Imagine hiring six!
And if you hire cheap labor from overseas, you’ll end up with low-quality output that won’t attract any new clients.
But wait!
There’s another way.
With Partnered Marketing, you’ll get a team of experts working on your marketing campaign at a FRACTION of the cost.
Instead of reaching far and wide, hiring people with varying skill levels – you can have our professional team of writers, designers, developers, producers, and more work hands-on on your marketing campaign.
And at the end of the day?
You’ll get outstanding results while saving an enormous amount of money.
You might be thinking:
“Oh, so you’re a marketing agency?”
Technically, yes. However, we are NOT your typical marketing agency.
You see, the “Partner” aspect of our services is what sets us apart.
We don’t just take our client’s requests and do whatever we think is right.
There is never any guesswork.
Instead, we work hand-in-hand with our clients.
Before anything, we take the time to fully grasp how their business works and precisely what they want.
We define what the short-term and long-term goals are and discuss the best ways to achieve them.
We aren’t offering a service per se. We are offering a partnership.
Partnered Marketing is your digital marketing department in your back pocket.
Partnered Marketing is for everyone who wants to put more quality effort into marketing – but don’t have the skills or budget.
Partnered Marketing is especially great if you:
If you see yourself there, then Partnered Marketing will be your solution.
Furthermore, you get a bunch of benefits with Partnered Marketing, including:
Every business has different needs.
And since we work hand-in-hand with our clients, there is no one-size-fits-all for Partnered Marketing.
However, the work structure usually goes like this:
We NEVER proceed without first FULLY understanding what your goals are.
That’s why discussion and planning is the foundation of Partnered Marketing.
We like working on things that have the biggest impact first.
Before jumping into action, we take the time to identify with our clients what will have the most significant effect on their marketing funnel.
It might be building a landing page…
…or improving an existing funnel…
…or making an SEO push.
Whatever will bring the best results for the company.
Once we’ve identified what needs to be done, we then go into planning and scheduling.
Partnered Marketing is a monthly engagement where we work with you for one week every month.
You may add more weeks if you need more work done quickly (a busy time of the year, maybe?), but most of the time, one week should be enough.
After discussing what needs to be done for the month, you choose the action week. That’s the week when we will pour all our focus and effort into your project.
Before the action week, the TGC team will already plan an agile sprint for it. We will come up with everything that needs to be done and delivered and how we will do it.
When action week arrives, everybody should have a clear idea of what they need to do and the end goal.
All there’s left to do is to jump right into it!
Every day, the TGC team will pour all their effort and focus into your project. And every morning, the team meets and discusses the progress, then dives right back into work.
By the end of the action week, the project will be complete.
You will have your new or improved asset that will significantly boost your marketing campaign!
Some of our clients have in-house staff that doubles as their marketing team.
If you’re doing this as well, you’ll run into two common problems:
Whatever the case, it will greatly hinder your marketing efforts.
That’s why even if you do have a marketing team, you should go for Partnered Marketing.
With Partnered Marketing, we will work side-by-side with your marketing team to achieve the best and most efficient results.
We will help them with the complex side of things and get work off their desks so they can focus on more industry-specific work.
Every business has goals or high-level objectives. Key Performance Indicators (KPIs) are the measurements that reveal how your business is progressing towards the company goals.
Great KPIs reveal where to give attention and are easy to communicate throughout the organization.
SEO Strategy Reports are Initial and Ongoing Weekly SEO Reports that document the performance of an SEO campaign.
The Initial SEO Reports show the current status of keyword research, competition analysis, current keyword ranking, website on-page details, and SEO hub-page backlink profiles.
The SEO strategy will come from this Initial SEO Report. It is the groundwork to know where point the ship.
The Weekly SEO Report does not need to be as comprehensive. It includes keyword ranking update, competitor ranking updates, website modifications, and link-building efforts.
Use Google Analytics to track and report your website traffic.
Though, to some business owners, diving into the numbers and traffic data of a website can be a daunting task. You see a bunch of data, but what does mean?
A Google Analytics Review helps by turning data into an easy to understand report.
Often a Google Analytics Review comes with a 1-hour strategy discussion. Most decision makers find it is easy to discuss critical decisions for the next few weeks on this call.
The Google Adwords & Facebook Ads Reviews are structured to answer 5 questions:
Knowing how the Adwords or Facebook campaigns perform will guide you to understand where to make changes.
An example: Lots of clicks with no conversions leads to questions like:
SEO Keyword Research & Analysis is the starting point of any SEO campaign. Through Keyword Research you uncover which keyword phrases are most likely to get the traffic you desire.
Not all web pages aim for the same kind traffic. The design of a pages can be for selling, general information or giving directions. These types referred to as Transactional, Informational, and Navigational.
Keyword Research & Analysis is matching popular key phrases to pages on your website so that the purpose is in alignment.
Website & Web Page Optimization come in four forms; Conversion Rate Optimization (CRO), On-Page SEO Optimization, Page Speed Optimization, and Mobile Optimization. All four are essential and have different goals.
Conversion Rate Optimization is for pages designed to get a user to take action. Usually landing pages. This could be to fill out a form, buy a product, or make a phone call. Testing and improving the metric to show the performance of the page.
On-Page SEO Optimization is to ensure that search engines correctly index and categorize the content of the page. The focus is often on a specific key phrase. Then tweaking the content of the page to ensure that it has the best opportunity to rank for the keyword.
Page Speed Optimization is to improve the amount of time that a web page takes to load elements on the page. The most common culprits are JavaScript, external scripts, large images, and videos. This is important because the longer a page takes to load the fewer visitors will wait to view the page. Usually, the goal is for less than 1 second on any device.
Mobile Optimization is ensuring the website load fast and look great on devices of different shapes and sizes. Commonly, the only two options are desktop computers and mobile devices. Despite that mobile devices now come in a variety of forms.
SEO Content Development is structuring, writing and editing the content of a web page to be the best information for a keyword on the internet.
This level of detail is usually reserved for SEO Hub-Pages like the TGC SEO Guide. It is the “homepage” of a series and considered the most important page for the topic on a website.
This is also an iterative process. Often creators will write a page once and forget it. But that is not how information works. Information continues to evolve and change. The theory of today might be completely wrong tomorrow.
Continuing to develop the core content of a site is always important.
This is where most of any SEO budget goes. To get backlinks to your website, more often than not, money changes hands.
Even if you’re paying an SEO Service Provider, this is where they spend most of their energy and effort.
Though, there are some creative techniques to get backlinks without spending any money.
Reputation Management is to ensure that a positive representation of your business is on the internet. The more high scoring 5-star reviews, the better.
Yet, one thing you cannot do is to buy or give compensation for the reviews. If discovered to have purchased reviews then the website is at risk to be blacklisted.
Another aspect of Reputation Management is to ensure search results for your business are always positive. Usually, this means to fill the first page of a search about your business with positive information. Known as burying bad reviews. It can be difficult and costly to do.
Local SEO is all about optimizing your website to show up for search terms in your city. “Orlando Oil Change,” for example is someone who needs car maintenance in Orlando.
This means you may never show up for the national search term, “Oil Change,” but you can be competitive in your local market.
For many service businesses, this costs less than trying to rank for a national term. But, it also requires regular maintenance to keep your top position on the search engines.
Competitor Review is like spying on your competitors SEO strategy. You’ll discover their top ranking pages for profitable keywords, best content, and backlinks.
By knowing their strategy, you can build a plan to take over their position, or discover a market segment they are not targeting.
TGC will provide a basic competitor review for you in a free strategy session call.
Pay Per Click Campaign Creation can be a bit intimidating for new advertisers. Unfortunately, the tools designed for managing PPC are cumbersome. The tools are also initially configured for the best possible outcome for the provider, not the advertiser.
PPC Management is part of the Partnered Marketing. The cost stays the same regardless of how much you choose to spend on an existing campaign.
Landing pages are the core of all digital marketing campaigns. The landing page is the critical moment when the visitor decides to become a lead or abandon the funnel.
The internet has gone “landing page crazy” in the last few years. You’ll find thousands of reports that theorize best practices and criticize pages that don’t fit their mold.
Some of the advice is great. But what matters is that your landing page converts your target prospects into leads.
Best practices can be the starting point for great landing pages, but there is no reason to treat the theory as though it is law.
TGC focuses on the optimization of the landing page through headlines, text, image, video, form fields, and the offer.
The page either connects with the audience to match with their desire, or it doesn’t.
In both cases, you end up with a result. Optimization can only come after the result.
Proper Keyword Analysis all about getting your message and offer in front of the correct audience. It can make a campaign rise to success. Without it, your budget could disappear in a flash along with your potential profit.
Often, businesses will target too many keywords. Usually through a broad match. This comes without much thought on how keyword variations target different segments of the audience.
For example: “Cheap Red Mustang” is very different than “Red Mustang”.
“Cheap Red Mustang” has a strong sign that the user wants to buy a car at an affordable price. While “Red Mustang” leans towards a broad informational type of search.
Bidding on one could be a waste of money for your ad campaign. Bidding on the other could be a massive success.
Google AdWords Campaign Optimization is the iterative process of tweaking the campaign to better target the audience with a message and offer that gets conversions.
AdWords has many options, like knobs and levers, that when set right will improve the campaign performance.
The primary metric for AdWords Campaign Optimization is the cost per conversion. This can improve by changing different factors within the campaign such as time of day, location targeting, negative keywords, ad extensions, ad text, core offer, and cost per click.
The goal is always to get the cost per conversion that best fits your offer.
Facebook Ad Campaign Optimization is the iterative process of tweaking the campaign to better target the audience with a message and offer that gets conversions.
Even for AdWords veterans, this can be challenging. Facebook Ads play by different rules.
On the surface, it looks simple. That is the clever design of Facebook Ads. But at the core of a great Facebook Ad is that the image, message, and offer resonate so strongly with the viewer that they take action.
The nature of how the ads target viewers is different. User behavior and data indicate what the viewer will want to experience.
Your goal is to write a message that grabs the viewer by the heartstrings and jolts them into action.
The message around your offer is so compelling, inspiring, shocking, and honest that the viewer must take action. Avoiding your offer will only lead to them experiencing more pain than their situation now.
It sounds drastic, but a message that strikes a cord is one that doesn’t usually fall out of the sky. Improving the message for any given offer requires iterative testing and tweaking.
Make it pretty. Make it easy to read. Make it easy to use.
Graphic design for business is often straddling the line between beautiful and functional.
More often than not functional is what will make the biggest impact, but beauty is what will draw people in.
The goal is to manage the graphic design process to stay within budget, be beautiful, and facilitate the use of the item.
The TGC team members have 10+ years of experience designing websites, applications, landing pages, and microsites for businesses.
Most often the focus of web design is to educate the viewer to inspire action.
Sometimes we get to make things pretty.
Does it click? Did it do what you expected?
Web Development is more about the process than the end result. Any new programmer can probably make something work given enough time and money.
TGC uses Agile development. This is a fancy way of saying that the delivery of assets and improvements are by the end of every week. The whole team is part of the process to ensure the successful release of a website on time and within budget.
WordPress started 14+ years ago. It is the go-to free Content Management System (CMS) for most web designers & developers. Partly because it is the easiest for customers to use and because it has thousands of free themes and plugins.
WordPress revolutionized website development and cut the cost of basic websites. The system allows for endless customization in both style and functionality.
But free comes with a hidden cost. The hidden cost of WordPress is in the maintenance of the system, plugins, and themes.
The popularity of any web platform attracts hackers who would perform a malicious activity on your website. It is critical to keep the core WordPress install up to date to lower the risk of the site getting hacked.
However, updates to the core WordPress can change code which the downloaded themes and plugins depend upon. Then they also need maintenance to get working again.
