Digital PR may be a buzzword, but the strategies it uses are all proven to work. That’s why it’s not something you should ignore. Learn more about it here.
In a nutshell, SEO writing is writing in a way that will put your article on top of search engine results for your target keyword. This will allow you to reach your target audience and potentially convert them into your customers!
On-page SEO is a branch of SEO that deals with everything on your page (contrast that to off-page SEO, which handles external factors and links). Good on-page SEO makes your page easy for Google to index and rank for the right keywords.