Link building is difficult and tedious.
That’s why so many people hire people to do their link building for them.
But without knowing what goes into link building, you may easily, EASILY fall into a scam.
So what is the proper way of building links?
Google’s Way
Firstly, let’s start with the ultra-white-hat method. The method that actually follows Google’s Webmaster Guidelines.
Can you guess what it is?
Don’t do link building.
That’s right. Google expects you to make a web page, article, or blog post so brilliant that people will link to it without you asking them to.
You can do this by writing outstanding content, creating beautiful infographics, or performing super informative case studies (you can read more about how to do these in our content marketing guide).
And while this can work, it’s EXTREMELY difficult to get links without asking (or paying) anyone. And you won’t find any SEO expert that doesn’t build links.
The “Proper” Way
So what’s the “proper” way of doing it?
The look-good way is by reaching out to websites and asking them to add a link to your website.
Unfortunately, even that is very difficult.
Think about it.
What would you do if someone randomly sent you an email asking you to add a link to their website on yours?
Would you do it?
Unless it was a friend or contact of yours, you probably won’t.
That’s why the real way to get links is to pay for them.
The Realistic Way
Find a blog guy, say you’ll write content for them if it links back to your website, and agree on a price.
You can also hire middlemen to do all the hard and tedious work for you.
This way, all you have to do is give them money, and they will go and get those links for you.
But be careful!
This is where the scams abound.
You see, there is a BIG difference between a high-quality and low-quality link.
High-quality links are links from authority websites in your niche. Low-quality links are random links that appear on blogs that nobody reads.
A middleman might promise you 20 links for only $10, and we say, BE CAREFUL!
